Every new job that comes into our agency starts with a creative brief. This creative brief is developed from information gained through research and/or client meetings and is the catalyst for better understanding the client’s product, target market and its strengths and weaknesses vs. those of their competition. The creative brief, once drafted, is submitted to the client for review and approval to ensure the job gets off on and stays on the right path.

Once approved, the creative brief becomes a project roadmap.