With the ever changing landscape of advertising, it’s imperative to partner with an agency who not only understands and monitors traditional media, but also one who dedicates itself to learning and embracing new technology and the opportunities that come along with those technologies. advantage personnel continually attend industry seminars and training sessions to ensure we stay on top of industry trends that can positively benefit your bottom line.

Below are some case studies from our agency as well as other agencies, along with industry articles about advertising and marketing that may be of interest. Please check back often as we will upload new information as we run across it.

Does It Pay To Advertise In A Recession Period?

In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business Firms that Maintained or Increased their Advertising Expenditures during the 1981-1982 recession Averaged Significantly Higher Sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were Aggressive Recession Advertisers had Risen 256% over those that didnt keep up their advertising.

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